Instagram with 177 million fans ) Coty plans to expand the brand into more countries worldwide and potentially into other classifications, like skin creams and hair shampoos. It also hopes the buzzy brand name can assist link and enhance sales with more youthful shoppers who invest a great deal of time on social networks.”This relationship will allow me to concentrate on the creative aspects that I’m so enthusiastic about while benefiting from the unbelievable resources of Coty, and launching my items around the globe,” Kardashian West stated in a news release with Coty.
Contributing: The Associated Press
Coty strategies to broaden the brand into more countries around the world and perhaps into other classifications, like skin creams and hair shampoos. It also hopes the buzzy brand name can help link and enhance sales with more youthful consumers who invest a lot of time on social media.